Selling from the Opposite Side

Many thoughts and conversations have been cultivated regarding selling in the past several weeks within the confines of my business. The crux of sales, as I've concluded, is understanding your customer and their needs and perceptions. Using that knowledge to your advantage in selling is key. Why? Because as the salesman understands the needs/perceptions, they can take their product/service and apply it to those needs/perceptions. What happens next is the transition from seller to buyer. In other words, the potential customer can come to see their need to buy what is being sold. Why is this so obviously crucial? Plainly, people buy when they experience a want/need. Understanding the person on the opposite side of the table is key

For centuries, the world rejects Christianity for a litany of reasons (chiefly, the world is opposed to God and will not lay down arms). Evangelism has oft become finger-pointing and telling people they're wrong, among other things. If, however, we applied Sales Lessons 101 (i.e. understanding where people are coming from and speaking their language), perhaps evangelism would be more effective. Perhaps, we'd stop being me-centered in our approach. Perhaps, we could meet their objections with compassion and understanding rather than self-righteous vitriol. What's more: the fear of losing ground for the truth is only fear. Nothing is given up for the product by doing this; you're merely reaching them more effectively.